Singles Awareness Day (SAD) is a humorous holiday celebrated on February 14 (although some prefer the 13th or the 15th to get away from the commercialism associated with the 14th). It serves as an alternative to Valentine's Day for people who are single: that is, who are not involved in a romantic relationship. Some observers of SAD do so out of spite for Valentine's Day, as a Hallmark holiday, or for other reasons.
On Singles Awareness Day, single people gather to celebrate or to commiserate in their single status. Some want to remind romantic couples that they don't need to be in a relationship to celebrate life. A common greeting on this day by its adherents is "Happy SAD!"
Some of the manifestations of the holiday can be regarded as examples of self-deprecating humor.
