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New Seven Wonders of the World is a project that attempts to revive the Seven Wonders of the Ancient World concept with a list of modern wonders. A popularity poll was organized by the private New 7 Wonders Foundation, with winners announced on July 7, 2007 in Lisbon, Portugal.
The Swiss-based non-governmental, non-profit foundation New 7 Wonders Foundation claims more than 100 million votes were cast through the Internet or by telephone. Since nothing prevented fans, government or tourism agencies from casting multiple votes, the poll is considered "decidedly unscientific". According to John Zogby, founder and current President/CEO of the Washington-based polling organization Zogby International, New 7 Wonders Foundation drove “the largest poll on record”.
The New 7 Wonders Foundation, established in 2001, is commited to investing 50% of excess revenue in global good causes related to monument presevation and reconstruction. It is relied on private donations, the sale of merchandise such as shirts and cups, and revenue from selling broadcasting rights.
The program drew a wide range of official reaction. Some countries touted their finalist and tried to get more votes cast for it, while others downplayed or criticized the contest. The Seven Wonders of the World, 2.0 - Los Angeles Times After supporting the New 7 Wonders Foundation at the beginning of the campaign, with providing advice on nominee selection, UNESCO has distanced itself from the undertaking in 2007. New 7 Wonders and UNESCO - seperate organizations supporting common goals - new7wonders.com UNESCO confirms that it is not involved in the “New 7 wonders of the world” campaign - | UNESCO.ORG Many monuments were supported by dedicated websites or strong placements on national websites. National figures and celebrities promoted the New 7 Wonders campaign in many countries.


