A festival said to be of Juno Februata or Juno Februa, though it does not appear in Ovid's Fasti was described by Alban Butler, famous as the author of Butler's Lives of Saints, who presented an aspect of the Roman Lupercalia as a festival of a "Juno Februata", under the heading of February 14: Jack Oruch, who noted Butler's inventive confusion, noted that it was embellished by Francis Douce, in Illustrations of Shakespeare, and of Ancient Manners, new ed. London, 1839, p 470, who took such a festival for the Lupercalia, which was celebrated, he asserted, The connection thus begun has been uncritically repeated to the modern day: but see Valentine's Day and Saint Valentine.

The epithet or divine cognomen of Juno Purified and Purifying, Juno Februata, Februlis, Februta or Februalis is noted in William Smith, (1870) 1898. Dictionary of Greek and Roman Biography and Mythology with a reference to Sextus Pompeius Festus Februarius, to Ovid's poem on the Roman festivals, Fasti, ii.441, which however refers to Juno Lucina in the context of restoring the fertility of Roman women and to Arnobius' sarcastic fourth-century attack on pagan customs, Adversus Nationes The adjective februata is unusual and highly specific, unlike broader, more familiar Latin terms: Ovid was at pains to elucidate februa in Fasti. "The narrowness of meaning in febrare, no synonym of purgare or even of lustraresuggests borrowing, an importation which never had a place in the popular language," Joshua Whatmough remarked, and he noted that Varro considered it Sabine in origin.

This Juno Februata is well entrenched in Neo-Pagan culture: "Invoke Juno Februa for fertility and sex magic", Internet surfers are urged.